Bread

Sheldons are pleased to announce that they are teaming up with Hovis Bakery. Hovis have the proven experience of baking and supplying bread using the finest ingredients, serving their country for over 130 years. 



History

Richard ‘Stoney’ Smith lived and worked his days as a flour miller in Stone, Shropshire.

When he was 50, Stoney perfected a method of steam cooking that preserved wheatgerm in bread without destroying its nutrients. For generations, the wheatgerm had been discarded with the bran when making white flour. Stoney’s genius was to steam it before adding it to wholemeal flour, producing a new kind of bread with three times the natural germ but without the grittiness that was associated with other wholemeal breads at the time. It was a real breakthrough.


Smith’s Patent Germ Flour, as it was called, was patented in 1887 when Stoney teamed up with Macclesfield millers Fitton & Sons to develop his new product.


Hardly trips off the tongue does it, ‘Smith’s Patent Germ Flour’? So a national competition was launched to find a new name, with a £25 prize for the winner. Herbert Grime’s name was chosen. He shortened the Latin ‘hominis vis’ (strength of man) to Hovis.

One year later, with Hovis selling the flour to bakers to make more than a million loaves a week, Fittons changed their name to ‘The Hovis Bread Flour Company’, with Stoney sitting on the board. And the rest, as they say, is history!


Hovis Soft White Medium Sliced 800g

Hovis Soft White Medium Sliced 800g

Soft from the first slice to the last. It is the perfect bread for sandwiches or toast. Benefit..

£1.35

Hovis Soft White Thick Sliced 800g

Hovis Soft White Thick Sliced 800g

Soft Thick Slices. The perfect bread for sandwiches or toast. Benefits: Low fat. Low sugar. Source o..

£1.35

Hovis Soft White Extra Thick Sliced 800g

Hovis Soft White Extra Thick Sliced 800g

Soft from the first slice to the last, it's the perfect bread for the doorstep sandwich (or soldiers..

£1.35

Hovis Wholemeal Medium Sliced 800g

Hovis Wholemeal Medium Sliced 800g

Made with 100% Wholemeal flour for that delicious Hovis taste. Naturally rich in in wholegrains this..

£1.35

Hovis Wholemeal Medium Sliced Small Loaf 400g

Hovis Wholemeal Medium Sliced Small Loaf 400g

Made with 100% Wholemeal flour for that delicious Hovis taste. Naturally rich in in wholegrains this..

£1.04

Hovis Best of Both Medium Sliced 750g

Hovis Best of Both Medium Sliced 750g

With a blend of white and wholemeal flour this loaf truly is the best of both! Our loaf contains ess..

£1.35

Hovis Farmhouse Soft White 800g

Hovis Farmhouse Soft White 800g

A traditional farmhouse loaf with a delicious fresh bread taste. Every slice is soft, springy and sc..

£1.59

Hovis Seed Sensations 800g

Hovis Seed Sensations 800g

Baked with a sensational blend of toasted brown linseeds, toasted sunflower, pumpkin, golden linseed..

£1.59

Hovis Granary Wholemeal 800g

Hovis Granary Wholemeal 800g

If it is not Hovis it is not Granary. The Benedictine Monks of Burton Abbey discovered that slowly t..

£1.59

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